F8 started with a family photo. But not of the Zuckerbergs. Of
Facebook’s products. “Facebook used to be this one blue app on your
phone, and now Facebook is a family of apps” said its CEO as he showed
off the user counts of the different family members. Facebook Groups
with 700 million. WhatsApp with 700 million. Messenger with 600 million.
Instagram with 300 million. And the patriarch, Facebook, with 1.4
billion. Rather than just being a social network, Facebook sees strength as an
interconnected clan of experiences — developed in-house, acquired, and
tapped in from outside.
The subtext of Zuck’s “family” quote is that one app can’t do
everything. On mobile, people want lean, purpose-driven experiences.
Cramming everything into a one-size-fits-all can make it slow and
bloated. But when you’re talking about trying to connect every human on earth,
a singularly focused app alone can’t possibly meet the diverse needs of
a diverse population. Zuckerberg explained “We’re building this family
so we can offer unique, world-class experiences for every way that
people want to share.” There’s safety in numbers.
Post-Facebook
Facebook was built as a website, not an app. At 11 years old, it’s
downright ancient by social standards, and its age is starting to show.
The popular belief is that teens are over Facebook, or at least what it
used to be. Luckily, Facebook saw this coming.
The Facebook family started when it acquired Instagram, the new
darling amongst youngsters alongside Snapchat. Instead of rolling it
into Facebook or rebranding it as Facebook Camera, it let Instagram be
Instagram. If people didn’t want to read links or deal with the personal
drama of status updates on Facebook, they could just let the pretty
pictures flow over their eyes.
As mobile became the dominant way people connected, Facebook saw that
its messaging system’s growth was hampered by keeping it buried inside
the main app.
Source : Techrunch.com
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